TWO PUFFS AND A SIP

The Moga and the City

 

In the restless decades of the Taishō and early Shōwa periods, Japan witnessed the emergence of new urban identities that both fascinated and unsettled contemporary society. Among these figures were the moga (modern girl) and mobo (modern boy), youthful archetypes shaped by cosmopolitan taste, consumer culture, and a loosening of traditional social constraints. The moga, with her bobbed hair, Western dress, and cultivated air of independence, became a particularly potent symbol—at once celebrated and scrutinized. Together, these figures embodied a generational shift toward individual expression and leisure, nurtured by cafés, dance halls, and department stores that redefined the rhythms of daily life.

This transformation unfolded against the dramatic backdrop of the Great Kantō Earthquake of 1923, after which Tokyo rose anew from devastation. The reconstructed capital became a modern metropolis of electrified streets, neon signage, and expanding commercial districts. In this reimagined urban landscape, modernity was not merely infrastructural but experiential—absorbed through fashion, media, and spectacle. The city itself became a stage upon which new identities could be performed, and the moga, navigating its boulevards and interiors, stood at the forefront of this cultural reawakening.

At the same time, the Japanese government and broader social institutions actively promoted images of progress and refinement, positioning both the modern woman and her male counterpart as visible indices of national advancement. While the moga’s body—clothed in the latest fashions and poised in moments of leisure—became an emblem of sophistication and cultural fluency, the mobo likewise embodied a new masculinity shaped by urbanity, consumption, and style. Parallel to these evolving identities was the transformation of Tokyo itself, whose rebuilt avenues, cafés, theaters, and department stores formed a dynamic visual language of modern life. The city’s newly composed landscapes—at once ordered and electric—appear throughout the works in this exhibition, framing these figures within a metropolis that was both their stage and their creation.

As the largest exhibition of its kind ever presented online, Two Puffs and a Sip: The Moga and the City brings together an exceptional range of material, including important woodblock prints in both Shin Hanga and rarely seen Sosaku Hanga, as well as paintings, and works of ephemera such as sheet music, posters, and postcards, offering a richly textured view of a society in the midst of imagining itself anew.



MOGA & MOBO

 

THE CITY

 

POSTERS

 

POSTCARDS

 

SHEET MUSIC